Reno Balloon Festival Rebrand

COURSE: Interactive Design, Fall, 2022 CREDITS: Stock Photos: Unsplash. Mockups: Mockup River, Mockup Tree Collaborators: Renée Davis, Keaton Dillard DESCRIPTION: The Reno Balloon Festival is a hot air balloon festival based in Reno, Nevada. This project involved remaking the website for the festival including a small rebrand including a rename and new logo. The result of the project is an updated website, tablet, and mobile user interface. The simplified logo makes it more kid oriented, and the rounded edges reflect the balloon qualities, and a hot air balloon was added in the counter of the R to reinforce this concept. The website interface starts from the bottom and goes upward to resemble the movement upward when a hot air balloon takes flight.